Small Roll, Big Impact: The Good Roll Remains a Conscious Choice at Corendon Hotels & Resorts

At Corendon Hotels & Resorts, we have been committed to building a more sustainable future for years. We believe that every choice, no matter how small, can make a big difference for people and the planet. One of those choices we are still proud of is our switch to sustainable bamboo toilet paper from The Good Roll.

This collaboration began in early 2024 in our Dutch hotels and at our head office. Since then, it has contributed to reducing our environmental impact and encouraged more mindful consumption and supplier relationships.

Why The Good Roll?
The Good Roll is a Dutch company with a mission that aligns perfectly with our sustainability goals. They produce 100% sustainable toilet paper made from bamboo or recycled paper, without chlorine, dyes, or fragrances. Even better: 50% of their net profits are invested in building toilets in developing countries.

This means that with something as everyday as toilet paper, we are not only reducing our ecological footprint, but also supporting better sanitation worldwide.

Sustainable and Socially Responsible
Bamboo grows rapidly and requires very little water, making it a much more sustainable alternative to traditional paper. The Good Roll also opts for local production and partners with social workplaces. This, too, reflects our vision of responsible business: local, social, and environmentally friendly.

What Do Our Guests Notice?
Sustainability doesn’t have to come at the cost of comfort and The Good Roll proves it. Our guests experience the toilet paper as high quality: soft, strong, and stylishly packaged. It fits seamlessly into the sustainable experience we aim to offer in our hotels.

A Small Step, A Structural Change
Switching to sustainable toilet paper is just one example of how we at Corendon Hotels & Resorts constantly look for ways to improve. Whether it’s reducing food waste, saving energy, or choosing circular products—we move forward step by step.

The Good Roll remains a valuable partner in that journey. And the best part? This collaboration shows that sustainability doesn’t have to be complicated. Sometimes, it simply starts… in the bathroom.

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