Corendon Hotels &Resorts and Marriott International sign franchise agreement
Corendon Hotels & Resorts has signed a franchise agreement with Marriott International for five hotels in The Netherlands.
The collaboration represents almost a thousand hotel rooms in and around Amsterdam. Corendon expects to improve the visibility of its hotels in all markets. The hotels will also be part of Marriott International’s industry-leading loyalty program, Marriott Bonvoy.
Marriott operates more than 8,000 hotels in 139 countries around the world. Under the franchise collaboration, Corendon will continue to operate the five hotels under four distinctive Marriott International brands – Autograph Collection, Tribute Portfolio, Residence Inn by Marriott and Fairfield by Marriott. “We are delighted to partner with Marriott International, a globally recognised brand in hospitality, and thus benefit from Marriott’s global brand awareness and guest loyalty program,” said Mariska Nunes, Managing Director of Corendon hotels. “Our goal is to provide the very best service to our guests and Marriott Bonvoy members and to show that Corendon’s unique hospitality will add value to the Marriott brands.”
During negotiations, Corendon Hotels & Resorts was assisted by real estate consultant Colliers, headquartered in Amsterdam.
As of today (12 July 2022) The College Hotel Amsterdam, a 40 room boutique property, will rebrand to the Autograph Collection, a portfolio of hotels around the world committed to heartfelt design, exquisite craft and a profound sense of place. Located in Amsterdam’s cool Fashion and Museum District, The College Hotel Amsterdam is housed in a stylish 19th-century building, which was originally built as a school in 1894. Guests are invited to relive their school youth through the hotel’s unique energy and distinctive design. The Amsterdam DNA: inclusivity with a touch of humour, known locally as ‘Amsterdamse gein’ is strongly embraced throughout. A cozy, creative hot spot where events, exhibitions, concerts and music sessions take place and various social and business networks come together. The hotel is a popular meeting place for contemporary local culture icons, also known as The Creators.
Other Marriott brands that will be associated with Corendon Hotels & Resorts
After completion of the planned renovation works, Corendon City Hotel will be rebranded to Corendon Amsterdam New-West, a Tribute Portfolio Hotel by early 2023. Tribute Portfolio is Marriott Bonvoy’s growing collection of characterful, independent hotels drawn together by their passion for captivating design and vibrant social scenes. The Corendon Plaza hotel, located within the Corendon Village complex in Badhoevedorp is also slated to undergo a refurbishment program and will be rebranded to Corendon Amsterdam Schiphol Airport (a Tribute Portfolio Hotel) in Q2 of 2023. The two remaining properties in the Corendon Village complex will become a Residence Inn – focused on long-stay guests – and a Fairfield, which will offer guests a comfortable, uncomplicated hotel experience.
All hotels operated under Marriot label, feature carefully composed interiors that reflect the expectations of its guests; unique personalities that will be made to feel right at home. The new hotel additions will attract both locals and international travellers alike with a service that feels approachable, intuitive and genuine.